GEORGIA AQUARIUM
With the latest expansion at the Georgia Aquarium and the opening of a new, world-class SHARKS exhibit, we were tasked with creating a new retail experience at the most visited aquarium in the Western Hemisphere.
With the Aquarium's emphasis on sustainability and its distinct location in Atlanta, Georgia, we set out to create a completely sustainable retail space. Our goal was to design a shopping environment that reflects the character of the Aquarium and the Atlanta area with the functionality to process hundreds of transactions each day to achieve incredible growth in annual sales.
The 6,000+ square foot Aquarium Store features a custom-built wave pattern along the ceiling to transport guests into the ocean. Guests of all ages shop comfortably for their favorite items and enjoy merchandising displays that highlight the Aquarium’s incredible collection and its one-of-a-kind cage dive interactive experience.
We also injected the distinct character of Atlanta into our store design, creating a craft pub area featuring local breweries and a custom "ATL shop in shop” complete with regional streetwear to celebrate Atlanta pride.
The Store's unique merchandise presentations and eco-friendly offerings and materials demonstrate Georgia Aquarium's commitment to sustainability and set the stage for guests to discover, learn, and be inspired.
PARTNER
Georgia Aquarium
PARTNER SINCE
2010
INDUSTRY
Aquariums
LOCATION
Atlanta, GA
